For the last year or so, I have been a volunteer counselor at the SCORE office in Ft. Worth, Texas. And, as my background is in business financing, I tend to counsel a lot of small or new business owners seeking capital.
After reviewing their business or business plan and seeing what capital raising avenue would be best for each business, I sometime recommend that business owners seeking private investment. And, more times then not, I get the same push back. Most of this push back comes in the form of the following:
“That will take too much time.” or “If I did all of that, it would be like having another full time job.” As a business may have to approach numerous investors (many times hear nothing but “NOs”) and go through rounds and rounds of pitches, interviews and business plans revisions.
While these feelings are justified – as no capital raising process is quick or easy – you have to keep a few things in mind:
1) If you are not willing to spend the time to play the game in raising capital – to ensure your investors or lenders that your business is sound – then why would an investor or lender feel that you would be willing to do all that you can to make your business a success. It is essentially showing a potential partner – a partner who is willing to risk their hard earned capital – that you are committed to growing your business.
2) Raising business capital is only a temporary task. While it might take some time – even a year or more – it is never a permanent task as once the capital is received, you and your business can then move on to achieve that next level and realize your business success dream.
There are much harder issues that all business owners face then raising money for growth. Plus, going through and succeeding in this process can not only teach you many things about your business but about yourself as well.
I tell these business owners and future private equity raiser to make this process a learning experience and try to have fun with it. Even if you don’t get the capital you need, by making this a process of substances, you should be able to create many lasting relationships that will serve you well in the future.
The bottom line – regardless of how long it takes and how much effort you have to put into it – if you want to succeed in business and this is your only option for raising capital, then by all means get to it and put those other thoughts out of your head.
If you don’t, then your only other option is failure.
Want to learn more about priavte equtiy? Visit our Venture Capital page.